So. Marketing. It is always interesting. And as funny and entertaining as the memes and billboard photos are, I can’t go out and get a damn billboard. I’m already freakishly out of pocket publishing the book just covering ISBNs, conversions, editing, cover work, art, you name it, I spent it. But. The book needs to get out there. This is where Banksy comes in. I love street art. I love the concept of going out and just stenciling up art all the hell over. And, while I don’t expect most people to be masters at glue, paint or stencils? I figure anyone can print an Avery label and slap that baby on the wall in a Starbucks restroom. Yay! So — Here is your mission, should you choose to accept it: This is a PDF Template for guerrilla marketing stickers. All you need, to use this, is a box of Avery Labels #5164 [6 labels per sheet, 3 1/3” by 4” labels] and you can print 600 stickers and go all Banksy and slap those bad boy stickers on walls, tables, chairs, wherever, whenever. The stickers do not have to be perfect. This is guerrilla stuff. Just as long as the title, url, and author name are in there, you are golden. It would be funny as hell if these things started turning up all over the place from Canada to California to Paraguay.
Bonus Points: If you take a photo of yourself with the sticker and post it on the Facebook Page, you get total bonus points. [You can wear a ski mask, Jodi.] And you go up on the interactive map. Yay! Or, if you spot a sticker? Take a photo of it and post it on the Facebook page. That totally works too. [Be sure and attach date spotted and location.] Ready? Set? Go! [You are going to hit the real page on the site for the map it won’t translate here.]
•Yes there will be prizes. Yay! •There is no cut off date for Banksy frenzy. •Extra points for creativity but hey, nobody do anything life threatening.
~ by Nancy Bilyeau
In the middle of attempting to write my first screenplay, I bought a paperback called The Screenwriter’s Survival Guide: Or, Guerrilla Meeting Tactics and Other Acts of War, by Max Adams. It was a fast, smart read, very funny, with an insider’s wisdom about how to get off the ground as a screenwriter.
Max, I learned, had won the two hottest screenwriting contests—the Nicholl Fellowship and Austin Film Festival—in the same year, sold a spec script for real money that made it onto the big screen, and scored a whole bunch of studio assignments. She also taught writing, and so when I saw her name in the faculty list for Gotham Writer’s Workshop online, I jumped.
Max has taught me an incredible amount on writing visually, creating characters and plotting. Before I took a swerve into fiction, I got pretty far with the Nicholl myself, reaching semi-finalist twice, and getting some producers to read my scripts. Who knows? Someday one of those stories could be at a movie screen near you.
Now Max is back with an updated version of her book The New Screenwriter’s Survival Guide. This is not one of those cases where the author wrote a few new paragraphs for the Introduction. Max overhauled her book, making it even more useful and on target. Chapters range from “What You Really Get Paid” to “Writer Speak Versus Mogul Speak.”
I chased her down–no easy feat–and persuaded her to submit to an interview on her new book. I’ve met Max in person as well as participated in her invite-only online workshops, and, well, Max has a conversational style like no other, one I wanted the blogosphere to experience. As you can see from this photo, she’s not shy. What you can’t see is she swears by killer shoes –